Tools for Accounting

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Avalara vs TaxJar vs Stripe Tax: Which Fits a Small Online Seller?

By the AI Tools for Accounting team ·

The short version

All three automate sales tax, but they start from different places. Avalara is a broad compliance platform covering calculation, reporting and filing, with pricing tailored to the business [1][2]. TaxJar is a cloud platform aimed at growing e-commerce and multichannel sellers, with Starter and Professional plans [3][4]. Stripe Tax runs inside Stripe and covers sales tax, VAT and GST in 100+ countries; filing comes with its Tax Complete tier [5][6].

Published pricing

  • Avalara: pricing is tailored to the business; we found no list price [1][2].
  • TaxJar: Starter and Professional plans with a 30-day free trial [4].
  • Stripe Tax: Tax Complete starts at $90 per month, with tiers of $90, $430, $1,000 and $1,500 per month on a 1-year contract [6].

Integrations

  • Avalara lists QuickBooks, NetSuite, Sage, Microsoft Dynamics, SAP, Oracle, Salesforce, Shopify and Stripe [7].
  • TaxJar lists Shopify, Amazon and Stripe [3].
  • Stripe Tax works with Stripe Billing, Checkout, Invoicing and Payment Links [5].

What reviewers say

  • Avalara: reviewers praise accurate multi-state calculations and broad integrations [8], but cite a steep learning curve and complex configuration [8], plus recurring pricing, billing and cancellation complaints [9].
  • TaxJar: users cite time savings, accurate calculations and auto-filing [10], while some report slow support and Shopify refund issues [11], and limited exemption handling [12].
  • Stripe Tax: reviewers praise easy setup and accurate location-based calculation, and say third-party integrations are limited [13]. One review notes Tax Basic only calculates and collects, so filing needs Tax Complete or a partner [14].

How to choose

  • If you already bill through Stripe, check whether Stripe Tax covers your filing needs before adding another system [5][6].
  • If you sell on several marketplaces and storefronts, compare the integration lists above against your channels [3][7].
  • If you have exemption certificates or complex rules, ask each vendor to demo that workflow, since reviewers flag it for both Avalara and TaxJar [8][12].
  • Confirm current pricing directly. Published prices change, and Avalara does not publish one [1][6].

See all ten tools in our sales tax software comparison and the Sales Tax category.

Sources

  1. Avalara homepage: https://avalara.com
  2. Avalara pricing: https://avalara.com/pricing
  3. TaxJar homepage: https://taxjar.com
  4. TaxJar pricing: https://taxjar.com/pricing
  5. Stripe Tax: https://stripe.com/tax
  6. Stripe Tax pricing: https://stripe.com/tax/pricing
  7. Avalara integrations: https://avalara.com/integrations
  8. Avalara on Capterra: https://www.capterra.com/p/75673/AvaTax/
  9. Avalara pros and cons on G2: https://www.g2.com/it/products/avalara/reviews?qs=pros-and-cons
  10. TaxJar reviews on Capterra: https://www.capterra.com/p/163419/TaxJar/reviews/?page=2
  11. TaxJar pros and cons on G2: https://www.g2.com/it/products/taxjar/reviews?qs=pros-and-cons
  12. TaxJar on Capterra UK: https://www.capterra.co.uk/software/163419/taxjar
  13. Stripe Tax reviews on G2: https://www.g2.com/it/products/stripe-tax/reviews
  14. Zendikt Stripe Tax review: https://www.zendikt.com/product/stripe-tax

Last checked: 2026-10-18

Tools in this article

  • Avalara

    Automated sales tax, VAT and indirect tax compliance software.

    Sales Tax · Pricing not published, contact vendor

  • TaxJar

    Sales tax calculation, reporting and filing for e-commerce sellers (a Stripe company).

    Sales Tax · Starter and Professional plans; 30-day free trial

  • Stripe Tax

    Sales tax, VAT and GST calculation, collection and filing built into Stripe.

    Sales Tax · Tax Complete starting at $90 per month; tiers of $90, $430, $1,000 and $1,500 per month on a 1-year contract (per Stripe's pricing page)